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How Facts in an Article Improve the Credibility of the Author

Posted by TheMyth On December - 6 - 2008

Article ghostwriters know that there are many tools for writing articles that will boost the credibility of their clients. Ghost writing actually involves a lot of research in the development of an article, on the part of the writer. After all, not every article ghostwriter is going to be an expert in your field - their niche is the writing part. The article writer will need to do a lot of research in order to create an article that will deliver their client’s message in an intelligent manner.

Facts Help Define You As The Expert

Those writers who are experts in their field tend to include facts and quotes sparingly in the course of an article. But, you may be asking yourself how facts and quotes help you to establish your credibility with an article?

When there is a “go to guy” in your field - whether your business focus is fitness and nutrition, home schooling, rock climbing, skin care, or real estate, there are going to be experts whose names readers will recognize and know – and if you are able to align yourself with that person, your words become more credible.

Don’t believe it? Consider the recent scandal about the Kimkins Diet, in which a woman was able to present her “better than the Atkins Diet” approach and to convince many men and women that she was an expert. While she defrauded those who joined her membership site, by using established information about the Atkins Diet as a foundation for her own approach, she made people believe in what she had to say.

Of course, this is an extreme example - and no one is recommending writing articles as a tool to defraud others. Still, it does show that references to others are a great way of establishing credibility.

Here are three reasons why that’s true:

1. Facts in an article are hard to refute. If you have researched your article - or your article ghostwriters have researched your article - you are likely to find that a number of different sources have very similar information that draws on a common source. If you get your facts about heart health from the American Heart Association or you get your facts about medication from a trusted doctor or pharmacist, the information that you present will be more difficult to refute.
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Three Simple Ways To Give Your Writing More Oomph

Posted by TheMyth On December - 6 - 2008

As a writing coach, I read dozens of manuscripts each week by aspiring children’s writers. Most are very competent but in many cases, the readability of the text and the emotional impact of the story could be cranked up with just a bit of tweaking.

Here are my current top three tips ….

TIP 1:

Let the reader experience the character’s emotion directly.

Don’t just say: Lydia felt embarrassed. That leaves the reader with a bunch of words that convey pretty well … nothing. The reader needs to feel what Lydia is going through to become emotionally involved in the story. Dredge deep into your own personal experiences to find the right words. Genuine descriptions will feel real to the reader.

Okay … what do you do or feel when you’re embarrassed? You might feel a warm flush creep up your face. You might stare dumbly at your shoes or discover something important under your fingernail. You might force a laugh or put on a fake-cheerful smile.

Instead of telling the reader that Lydia felt embarrassed show her experiencing the embarrassment:

Lydia’s face grew warm. She busied herself with a loose thread on her jacket.

TIP 2:

Make friends with the delete button. Why? Because good writing is tight writing. I’ve lost track of the number of editors and agents I’ve heard lately saying: I want a great story written sparely.

What does this mean? It means you should say what you want to say using as few words as possible. This will force you to use only your sharpest images, your most engaging dialogue, your liveliest action.

Here’s a trick: Pretend that you have to fax your story to a publisher at $2.00 a word. You’ll quickly discover words, phrases, sentences and whole paragraphs that aren’t vital to the story. If you find your ms shrunk to half its original size – don’t panic, celebrate!! That means it’s more tightly written and has a livelier pace.

Here’s an example of pruning:

BEFORE:

Andrew noticed that there was a very big spider on his pillow.

AFTER:

An enormous spider sat on Andrew’s pillow.

This example reminds us of the impact created when you move the focal part of a sentence (in this case, the spider) to the beginning.

TIP 3:

Instead of beginning sentences with ‘He saw” or “She heard”, launch directly into the action. Here’s what I mean …
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How Can I Determine If My Readers Will Understand What I Write?

Posted by TheMyth On December - 6 - 2008

Your writing skills may be superb, but what if your readers can’t understand your text? Technically, your readers may have problems with your document’s “readability,” but what truly counts is the document’s “understandability.” Most average literate Americans can read a well-crafted document; the question is will readers understand the text in the same manner you want them to? This is where determining the “understandability” of your documents makes more sense. A scholarly piece of text is of no value to a sixth grade readability level reader. Similarly, a disoriented piece of writing makes no sense to a reader with a twelfth-grade readability level. It’s always advised to determine the reading level of the text for the targeted readership before publishing it.

A handful of popular readability formulas are available to address this issue. These formulas apply a mathematical application to a text to determine its readability grade level. Presently, there are more than 200 readability formulas with varying degrees of accuracy; the more accurate ones include: Dale-Chall, Flesch Readability Ease, Flesch-Kincaid Readability Formula, Fry Graph, etc. No matter how many readability formulas you use on your documents, the best approach is to write clear, uncluttered, short-sentenced documents, with the use of comprehensible words.

MS-Word has an inbuilt feature that can assess the readability of a document and give you the results of Flesch Readability Ease and Flesch-Kincaid Readability Formulas. Here are the instructions to determine the readability of a text in MS-Word:

1. Write or copy the text on a Word file.
2. On the Tools menu, click Options, and then select Spelling and Grammar.
3. Select the Check Grammar with Spelling check box.
4. Select the Show Readability Statistics check box, and then click OK.
5. On the Standard toolbar, click Spelling and Grammar…it will display the information about the reading level of the document
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Find Your Readers Online

Posted by admin On November - 28 - 2008

You’ve written a book! That’s a major accomplishment and don’t let anyone tell you that you can’t be published. But by saying that you want to be published, you’re really saying that you want readers; and you can find them. They are out in the Internet ether, waiting to read your book. You need only to remember: PACKAGE, MESSAGE, MARKET.

Your book is your PACKAGE, and so is your website. If you have a book, you should have a website. If you start with a polished product, you’ll be better prepared to find your readers. So, write your book, revise, edit, and rework until you’re proud of your product. Simultaneous to this, you should prepare your website. A website is also part of your package. Your book and the topic should be the focus of the website if you are not a known author. A good web designer can come up with an image that will be the hallmark of what you’ve created. Use it for online representations of your book, for postcards (to be distributed in your local community) and business cards. This is called branding, and it will help establish your product for when you get to the marketing tasks. Now you have a book, a website, and an image. You can be published within two days.

Time for the MESSAGE aspect of e-publishing. This simply is putting your book into the ether. Prepare a three- or four-sentence synopsis of your book and a short bio about yourself. You should already have this from your website. You will use it wherever you post your book. Amazon offers a Digital Text Platform that will upload and convert your book into an e-book. From Amazon, this feature makes your book exclusively available for download to their electronic reader, the Kindle. But it puts you in good company: your book among 90-some thousand other books. You should create a bio page within Amazon that will link you to the listing of your book.
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The Writing Journey: Transforming Lives

Posted by admin On November - 8 - 2008

When I was growing up, my parents took an annual two-week camping trip that took us to many places in the U.S. and Canada. They’d pack the car with all the equipment, clothes, and food for them and their brood of five kids. Eventually the family grew to seven (plus the occasional friend who came along). As you can imagine, there were plenty of adventures and memories to fill a book! In fact, on many occasions Mom would say, “Someday I’m going to write a book about these trips!” For some reason, the book never made it to paper. While the list is long for several reasons (for starters, seven kids!), my guess is it was because she was never completely clear about what form the writing would take. Would it be a travel guide, a comedy, or a how-to or how-not-to book? Could it be all of those? Erma Bombeck was a popular writer during those times. Could my Mom stand up to that example of using real-life stories to humor readers? Oh, the pressure. And so, the book remained in her mind and unwritten.

The writing process is different for everyone, but sometimes the potential writer never starts because they don’t know where to start or where to take the subject if they do have a start. Sometimes, they feel like they’re standing at a crossroads, with signs pointed in dozens of directions with varying distances for each one. They are frozen with indecision about what step they should take first. If indecision isn’t the problem, fear rears its ugly head and stops the writing dead in its tracks.
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The Gospel of Writing According to Marilyn, Chapters 7-8

Posted by admin On November - 8 - 2008

The Gospel of Writing According to Marilyn, Chapter 7: Ninety-five percent of Writing is Just Showing Up

If I were to ask each of you why you haven’t written a book, I’m guessing the most common answer would be that there doesn’t seem to be enough time in the day. There are people with children, businesses, extended families, and any other life picture you can imagine. Yet, they are published authors who had the same life as you, and they were able to write their book. What’s the difference?

I believe that the fundamental difference is how much you value what you have to say. And that stems from how you value yourself. So, make yourself your highest priority. Schedule an hour a day when you do nothing but sit down to write. Block the time out in your calendar. Let the people in your life know that it’s sacred time for you. Don’t give in to the pressure that you will feel when you are making these changes for yourself.

You will be amazed at how much you can write in an hour’s time. When you consistently write each day, you will make significant progress in your manuscript and in your mastery of the writing craft.

The Gospel of Writing According to Marilyn, Chapter 8: Passion is the Fuel That Propels the Writing Engine.
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How to Write Articles Quickly

Posted by admin On November - 7 - 2008

One of the best ways to promote your website or blog is through article marketing. Learning to write articles quickly is a skill you have to master to accomplish this.

Many website owners make article writing a lot more complicated than it has to be. When writing for websites, remember first of all that people online are scanning web pages, not reading every word, so there is no need to spend hours making every word perfect.

Your content isn’t going to be totally unique, no matter what you write about. Every topic you can think about has already been written about by someone else. Think about it – every newsworthy event is covered by CNN, NBC, ABC, etc. Every network and every newspaper are all covering the exact same event or topic, just in different words.

The fact is, there are no new topics. Your job is to take what’s already been written and improve on it by injecting your own comments and personality.

One way to do research quickly is by inputting the topic you want to write about into a search engine. Choose three or four matches and read these articles thoroughly, taking notes.

Or, other places for quick research include article directories, forums and yahoo answers. By reading what people are asking in yahoo answers, you will learn what information people are looking for.
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Can You Really Make Six Figures As A Freelance Writer?

Posted by admin On November - 7 - 2008

Does $100,000 a year sound too ambitious? I hope not. Thousands of freelance writers have broken the 6-figure barrier and with some determination and a clear set of goals, it’s very achievable.

Possibly you would laugh and burst out if I told you some freelancers even make $400000 - $500000 per annum , so I would save my face and stick to $100000.

There are different kinds of freelance writing. You could write for magazines, write general articles, write direct marketing advertisements (More on this later), and e-books . The world of freelance writing is huge and many times confuses newcomers.

The purpose of this article is to show you how achieve a six figure target, primarily using the Internet. (Get ready to work, eat and live in your pajamas!)

The September 2007 issue of The Writer published an excellent article: “Secrets of Six-Figure Freelancers”, which covered magazine freelance writers who are making six figures, with one making $260,000 per year. This proves that you can make a great income as any kind of freelance writer. The money is there, all you have to do is take it.
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How To Find Freelance Writing Jobs Using Craigslist

Posted by admin On November - 7 - 2008

Craiglist is a massive portal for online classifieds and forums varying from job opportunities, housing, goods, services, and local activities plus just about everything else. While the site is active in 450 cities around the globe, it attracts over 9 billion hits per month.

If you are in to freelance writing, Craiglist will be your perfect starting point. To begin with, login to craigslist.org – The first method to get about finding a job is by performing a search. For this you will need to select a country and/or a city that you would like to take the job from; e.g. London. Then you can browse through the ‘jobs’ category to find freelance writing jobs that suit you.

Once you spot interesting opportunities, you can follow its hyperlink to read through details of the job. On any given job posting, there will be a posting ID and a phone number, email address or other contact information. If you are interested in trying out the opportunity, simply go ahead and contact the relevant party.
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Opportunity Spotting : Freelance Writing Is Booming

Posted by admin On November - 7 - 2008

The word freelance was first coined by Sir Walter Scott, a renowned Scottish historical novelist and poet when he wrote his novel Ivanhoe to refer to a medieval mercenary warrior. In 1903 the word was officially recognized by etymologists and made it to the Oxford English Dictionary.

Simply put, a freelancer is a person who is self employed. Freelancers seek out different projects which vary in their size, scope and variety. In case of freelancing writing, projects may include article writing, book writing, ebook writing, Technical reports, editing, proofreading, white papers, direct mail, copywriting, newsletters, Ezine writing… and much more.

A Look at Current State of Industry

The freelance industry has literally boomed. $60 billion of work is now outsourced to specialists’ worldwide. According to the US Department of Labor “35 million Americans class themselves as independent professionals.”

In the past three years, companies have increased their outsourcing by 22%
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